Faenwulf hits a pretty good point here:
That being said, your guild should have 3 main important things (note that these do not apply to Nova specifically, but to any guild in any game even):
- A target audience. Don't try to be a casual, PVP, PVM, hardcore, RP, AFK, WOE, BG guild. Have a goal in mind and go all out with it and, while some may overlap, it's better to contain it to two or three, unless your whole guild is interested in all aspects, which is borderline impossible.
- Respect for one another. Pretty self-explanatory.
- A leader. People don't know what this word means anymore.
It's no different from having or being part of a community outside the game.
As for being a guild leader, be understandable, be willing to sacrifice some of your time for your guild members, be part of the community you created.
And, sadly, yes. You can even go on a x1 server and find the same mentality.
These times are indeed gone for a 16-year-old game.
Good thing the game has become much more than this, and Nova does an outstanding job in keeping it that way.